Giving Compass' Take:

• B the Changes highlights five benefits of becoming a B Corp that businesses have experienced. 

• Can your business benefit from these advantages? How can you begin to make the shift to B Corp status? 

• Learn about investing in B Corps and benefit corporations. 

1. Gaining Media Exposure
King Arthur Flour Co. was the first B Corp to put the B logo on its packaging. Starting as early as 2008, the company’s certification, representing its purpose-first and employee-owned business model, has led to it reaching more than 70 million readers through coverage by business publications, including the likes of Fast Company.

2. Collaborating With Peers
For Cascade Engineering, having a community of like-minded business peers has been a direct benefit. In pursuing purpose and impact initiatives, the company has found having a pool of other businesses to reach out to invaluable.

3. Staying Ahead of the Curve
Mightybytes, like Cascade, credits the assessment and recertification processes with helping the company keep ahead of the curve on social and environmental issues as well as solutions.

4. Preserving the Mission Through Sale Offers
For New Belgium Brewing Co., the opportunity to sell the popular craft brewer to the highest bidder has been on the table for years. The company instead chose to sell to its employees, becoming 100 percent employee-owned.

5. Attracting the Best Talent
For TMI Consulting, the biggest surprise came from the change in their ability to find the best people to work at the company after it certified.

Read the full article about the benefits of becoming a B Corp from B the Change at Medium.