Giving Compass’ Take:
• Lynne Taylor, writing for VolunteerMatch, discusses the importance of creating clear, concise guidelines for CSR strategies so that employee volunteers can understand the broader goals of the company’s mission.
• What are some examples of a successful CSR strategy?
• Here are the five elements of a model of corporate social responsibility.
Employees who are passionate and driven are a huge asset to any organization, but when so many employees are passionate about so many causes close to their hearts, how can CSR professionals manage this against their core objectives and corporate values?
In any area of a company, having a clear strategy and focus is essential for success, so why should CSR be any different? As brands can’t try to be everything to everyone, CSR programs must recognize this and define their strategy accordingly.
Nobody wants to discourage an employee who is passionate, and it’s even harder to say “no” if there is a personal reason they care so much about a particular cause. That’s why it’s so important to have a clear framework and clear guidelines when it comes to CSR.
A clear, concise and accessible CSR guidelines document can help employees understand the broader goals of the company and why you can’t support every single cause. Your guidelines should outline why it’s important that brand and company strategy aligns with CSR efforts. Having these set guidelines and published documents can be especially valuable in situations when you do, unfortunately, have to say no.
Read the full article on volunteering and CSR by Lynne Taylor at VolunteerMatch.
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