Giving Compass’ Take:
• IDR talks with three members of GivingTuesday team about the potential online giving has to change philanthropy as we know it, and what the possible implications of that could be.
• In what other ways can online platforms boost philanthropy? Can these tools be applied to other sectors?
Online giving—or retail philanthropy—is seeing a steady rise today, but this hasn’t always been the case. When GivingTuesday (which is primarily an online movement) started, what was the digital atmosphere like?
When GivingTuesday started, it was the very first of what we now think of as a hashtag movement. There are many examples of it all around us now—such as #MeToo—and it is tempting to think that this has always been the case, but it hasn’t.
When we launched the GivingTuesday hashtag in 2012, it was an experiment to see whether social media could be used to harness participatory energy for something radically good. That was a big bet, and the truth is, GivingTuesday could have failed within the first year if that bet was wrong. If it had turned out that social media couldn’t be used for social good, if there was no interest in it, or if people found the idea boring, it could have died online that very first year. But instead there was ten times more interest than we had imagined.
This idea of using social media for good, could you tell us more about it? Why is the idea of giving, or being generous online, growing?
If you look at the #MeToo movement, what you see is the power of collective voice. It’s people realising their strength in numbers, realising the strength of the crowd, as opposed to needing to stand out just on their own, and I think with GivingTuesday, you see the same thing with a generosity lens.
Read the full article about online philanthropy by Devanshi Vaid at India Development Review (IDR)
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