Giving Compass' Take:

• B the Change profiles a California-based body care company called All Good that keeps its mission locked in on environmental sustainability, with products that adhere closely to those values.

• How can other companies learn from All Good's example? Advocacy work like the campaign to eliminate sunscreen that harms coral reefs from the market, a prime example of Corporate Social Responsibility in action.

• Here are three ways to activate your own CSR mission.

All Good is a California-based company that makes organic and botanical body-care products spanning 12 categories, such as sunscreen, lip balm and deodorants to name a few. Caring for skin is just a start  —  the Certified B Corporation, which accounted for $3 million dollars in sales in 2017, also keeps a keen focus on the impact of their business on the planet and engages in environmental causes.

“After All Good founder, Caroline Duell, attended the International Coral Reef Symposium and learned the results of four years of data demonstrating the devastating effect of chemical sunscreens on coral reefs, All Good responded by starting a coral reef awareness campaign,” says Lindsey Bolton, All Good community rockstar. “Immediately following the conference in 2016, we began a grass-roots education campaign with Criteria for Reef Friendly sunscreen outlined in easy to read materials, efforts to support legislation in Hawaii, and participation in sunscreen exchanges  —  taking back chemical products and replacing them with mineral ones.”

The coral reef campaign is one of many testaments to the All Good leadership and their attention on the environment.

In their mission to offer the purest, most elemental ingredients and organic herbs in natural healing products that are good for people and good for the earth, it’s no surprise that All Good placed on the 2018 Best For The World Overall, Environment and Governance lists.

Read the full article about All Good and centering products around values at B the Change.