When Kate James joined Pearson in 2014 as its chief of corporate affairs and global marketing, the international education publisher was going through some changes. One such move included a shift from what James calls “arm’s-length philanthropy,” whereby a corporation simply cuts a check to an outside nonprofit, to taking a more active role in developing change-driven solutions through meaningful corporate social responsibility.
The journey that Pearson has been on, and continues to be on, is figuring out how to move from most of our social-impact work being done by a foundation at arm’s length to really embracing the opportunity for social innovation. a large company can more easily convene other powerful players behind a cause while harnessing its campaign capabilities. Corporations can put their brand into play and leverage their commercial influence to reach more people in need. Pearson isn’t just coming at a problem with a check; instead we’re saying, ‘Hey, we can bring a lot more to it with our R&D capabilities.’
By constantly innovating and trying new things, we’re working to align our social-impact work with our own business goals and objectives. When you get that alignment, it’s amazing how much more resolve employees have and how much more engaged they are.
When you’re focused on the double bottom line, then the work is sustainable and that means companies will be much more involved in philanthropic efforts and for a longer period of time.
Read the full article about corporate social responsibility at NationSwell.
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