Giving Compass' Take

• Clarizen sheds light on the innovative companies who have managed to earn a profit while investing in social good.

• How can you incorporate socially responsible practices into your daily life?

• Learn more about the elements of successful corporate social responsibility.


Though a majority of Americans expect corporations to do their part to make the world a better place, philanthropy still takes a back seat to making a profit for many companies. But some of today’s most innovative organizations have made investing in social good intrinsic to their corporate brand and success.

Patagonia

Since 1986, the company has devoted one percent of its sales to grassroots organizations around the world that serve as guardians of the earth’s most precious resources. And all of this has been good for business. Over the last decade, as the company has invigorated its investments in protecting the plant, its revenues have quadrupled.

Salesforce

In 2017, the company achieved a carbon neutral footprint for its operations. Beyond that, the company has an integrated philanthropic approach it refers to as the 1–1–1 model: 1 percent of its equity goes to grants in communities where its employees live and work; 1 percent of its product goes to non-profit organizations; and employees donate 1 percent of their time to community initiatives.

Timbuk2

The bag-maker has committed itself to manufacturing all of its products locally, which helps reduce its carbon footprint from shipping and transportation. It uses non-toxic and recycled materials whenever possible Through the Timbuk2 Life Cycle program, it also encourages its customers to reuse and recycle their Timbuk2 bags to reduce waste.

Read the full article about corporate responsibility by Clarizen at Medium.