For many nonprofits, taking the “right” photograph or creating the “perfect” video to represent an organization’s mission and work can be an intimidating prospect.

Here are four reasons to consider an Authentic Storytelling approach when creating your story:

  1. Authentic storytelling best promotes an organization’s core mission
  2. Authentic storytelling shows why folks should care
  3. We provide a framework
  4. Stories are everyone’s domain

Authentic Storytelling embraces “higher order” concerns such as social justice, the fate of the planet, or environmental protection as critical components. It also reflects an organization’s moral perspective, identity, values, and vision.

Read the full article by Beth Kanter about storytelling from Beth Kanter's Blog