Giving Compass' Take:

• Gucci now has an online platform called Equilibrium that keeps all of the company's sustainability and eco-conscious planning completely transparent with it's consumers. 

• How will this sustainability approach (using an online platform) be more or less effective than other big brands attempting to be more socially-conscious? 

• Read this list of five traits that portray truly sustainable and ethical brands. 

Gucci has a new look these days. Italy’s fourth-most famous fashion brand is marketing sustainability, working to enhance its eco-conscious strategies.

The answer, the company says, is Equilibrium, a platform that offers curated content and a glimpse into Gucci’s goals, manufacturing processes and current projects.

“The launch of the website Gucci Equilibrium is part of a 10-year plan to embed a comprehensive sustainability strategy into and around Gucci,” the company says on its website, “governed by a Culture of Purpose, the House’s mission to bring positive change to secure our collective future. Consumers can connect with the platform to learn more about Gucci’s sustainability initiatives.

The portal provides stories and science between environmental initiatives and how they impact the fashion industry. Readers can learn about the company’s environmental journey and the efforts that its parent company, Kering, has initiated to ensure raw materials meet its sustainability standards.

Read the full article about Gucci's sustainability platform by Jan Lee at TriplePundit