Giving Compass' Take:

• Animal Charity Evaluators hosted a roundtable with the leaders of the Brazilian animal advocacy movement to share their insights on their work and how others can follow their lead.

• Could the country be a model for change in the rest of the world?

• Learn how to find the animal advocacy charity that's right for you.


The effective animal advocacy movement is still very young in Brazil, and the pragmatic work being done is still fairly new — for this reason there isn’t too much data on what has been done so far. However, we do have ideas about what might be some of the most promising work to continue over the coming years.

Vegan advocacy and investigations have both been great tools. A number of new vegan options and new vegan restaurants have appeared in the main cities over the past two or three years, and after our initial investigations, the biggest media outlets covered farmed animal cruelty for the first time.

Mercy For Animals' corporate engagement efforts have seen clear and solid progress. Since we started our first campaigns, dozens of leading food companies in Brazil have committed to banning battery cages in their supply chains. In 2016, within just a few months of work, 11 companies went cage-free (including Burger King and McDonald’s). In 2017, we were directly involved in 49 commitments. We now have nearly 70 commitments with the promise of changing the lives of millions of chickens in Brazil in the coming years.

We are also particularly pleased with our food policy work among public institutions. In 2017 alone, eight public institutions in major cities committed to reducing their animal product consumption by 20%, which means almost 25 million vegan meals per year will replace animal-based meals once the commitments are fully implemented. This is perhaps our most cost-effective program in Brazil.

Read the full article about helping animals in Brazil by Toni Adleberg at Animal Charity Evaluators.