The truth is harder: there is no simple way to judge all nonprofit organizations, at all times. No formula, not a quick report card.
It’s a smart conversation for the country to have. And for organizations that jump into high drive when disaster hits, this is their crucible: they’ll either raise lots of money and get lots of work done, or their reputations will suffer… leading to fewer donations and less to work with next time.
For years, donors were carefully trained to look at one thing when evaluating their charitable giving: what percent of the organization’s spending went to “program” (mission) and what percent went to “overhead” (administration, fundraising, accounting, human resources…)…
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