Daniel Lubetzky, the founder of snack bar giant Kind, is a Mexican immigrant. His father was a Holocaust survivor. So when he started his business in 2004 with the name Kind, he envisioned it as a way to–besides sell food–encourage people around the world to be kinder to each other. As the company slogan puts it, Kind encourages loyalists to “do the kind thing for your body, your taste buds, and your world.” For a few years, the company’s foundation has pushed this mission even further, and now it’s pouring a lot of money into a specific project: a technology designed to get kids in schools exposed to different points of view.

“I’m frankly very alarmed by what’s happening within the United States and globally in terms of rising extremism, the inability of adults to listen to one another, increasing alienation and division,” he says. “You know, it’s kind of like the United States is no longer the United States of America, but it’s like two Americas, and in the rest of the world there’s a rise of white supremacism and neo-Nazis. For me it’s terrifying.”

Healthy snack bars can’t really challenge that directly, so Lubetzky has found a different way to tackle the subject. In 2015, he launched the Kind Foundation, a nonprofit backed by corporate revenue and Lubetzky’s own money that funds other types of socially good initiatives.

Continue reading about the Kind Foundation initiative from Fast Company