Why Give in a Major Way?

In the 21st century, donors are more proactive. They often become the authors of their philanthropic work, beginning with an idea or an issue important to them and launching a specially designed effort to achieve their goals.

Philanthropic entrepreneurs thrive when building a new program or organization, or making a lead gift in a campaign they champion. But there are also funders who catalyze significant new projects without becoming donor-operators or becoming public spokespeople for their cause. In this sense, the key to a successful major project is largely dependent on the depth of a donor’s engagement.

This guide is part of the Philanthropy Roadmap series. Written for emerging and established philanthropists, it aims to spark a donor’s sense of the possible — as well as the practical. It offers case histories and key questions as donors weigh the costs, benefits, and risks of launching a major project.

Read the source article at Rockefeller Philanthropy Advisors