Based on the largest analysis of overall and online giving data, Blackbaud, Inc., the world's leading cloud software company powering social good, announced the availability of its annual Charitable Giving Report, featuring the earliest, most comprehensive look at how fundraising performed in 2017. As philanthropy navigates tumultuous times, this latest report from the Blackbaud Institute for Philanthropic Impact™ analyzes trends from nearly $30 billion in fundraising revenue from 2017 and offers the data-backed findings to help organizations benchmark their performance and guide their fundraising strategies for the year and beyond.

Key findings from the Blackbaud Institute Charitable Giving Report:

  • Overall giving grew approximately 4.1% in 2017
  • Online giving grew 12.1% in 2017 compared to 2016
  • Online donations made up 7.6% of all fundraising in 2017
  • #GivingTuesday online donations were up 28% in 2017
  • 21% of online donations were made on a mobile device in 2017

The 4.1% increase in giving during 2017 was a substantial jump compared to relatively flat growth in 2016. A strong stock market, spikes in giving in response to political issues, and the continued shift to digital giving all influenced giving in 2017. This growth was also fueled by a 5.1% increase in giving during the final three months of 2017.

Read the full article about Blackbaud, Inc.'s charitable giving report at Grand Strand CEO.