Giving Compass' Take:
- Here are 11 strategies aimed at helping ease nonprofits' rebranding efforts in hopes to not alienate members and increase functionality.
- How can donors help nonprofit efforts by supporting capacity?
- Read about changing the ways we think about nonprofit work.
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When an organization rebrands, it has the opportunity to revamp its business approach and strategy as well. Yet doing so requires changing almost everything about the business. As humans, we're usually averse to change, especially if it's something we've grown used to, so the inherent risk of a major rebranding effort is that members of the organization may feel put out or alienated.
If the revamp leads to significant changes in the business's appearance, approach, or how it interacts with clients, it could permanently drive away those members. To help address this issue, 11 experts from Forbes Nonprofit Council offer valuable advice on how a nonprofit could rebrand without members feeling alienated as a result.
- Survey Your Donor Base First
- Build a Transparent Process
- Anticipate Questions And Concerns
- Be Intentional About Including Clients
- Be Strategic
- Get Buy-In And Communicate Consistently
- Create Space For All Voices
- Maintain Stakeholder Engagement
- Focus On The New Story
- Involve Them
- Ensure It Brings Intelligent Change
Read the full article about strategies for nonprofits at Forbes.