Giving Compass' Take:

• Swarovski is launching a campaign to advance gender equality and promote women empowerment through social media engagement strategies. 

• Are there other companies that are also trying to implement social initiatives? Have they been successful using social media as the platform to spread their message and enhance their campaign?

•  Many organizations are now turning to social media to bring about social change. 

Swarovski believes that everyone has a role to play in advancing equality, including shifting everyday behaviors, challenging the status quo and taking bolder steps to accelerate change. With this campaign, Swarovski is furthering its commitment to promoting women’s empowerment and advancing gender equality.

Swarovski will spread its message through social media and invite everyone to join this campaign, recognizing the power of its voice to advocate for change and galvanize action.

The foundation of the campaign is a Take Action card, which will be distributed throughout the organization by a network of ambassadors to promote employee engagement. The card offers simple actions that anyone can take to play their part in advancing equality, and encourages employees to select an action then take a photograph and share their pledge on social media using the hashtag #TheFutureIsEqual.

Read more about Swarovski's campaign for equality at CSR Wire.