Traditional investment institutions focus on one thing, financial returns. Investment gurus such as Warren Buffet have made billions out of this. But what about impact investing or social impact?

You can argue that various companies have conflicting impacts on society. Is Coca Cola a beloved family drink, or is it part of the underlying issue in the world’s obesity crisis? You can argue about such things all day. Impact Investing however, aims to leave no grey areas.

What is Impact Investing? Why should we care about it?

Impact Investing aims to generate financial return, alongside social and environmental impact.

This new Impact Investment market provides capital to organisations and start-ups aiming to address some of the world’s most problematic issues, such as renewable energy, environment reservation, education, and Microfinance.

Read the source article at medium.com