In 2008 I sat in the offices of a big Wall Street firm for a job interview as an investment researcher. This was just as the financial crisis had begun. Panic was on the rise. The negative repercussions of subprime mortgages and unethical lending practices were sending shockwaves felt far away. Somehow, none of this came up in my interview. There were no challenging conversations about the business of investment. I left asking myself if fulfilling a childhood dream was worth surrendering my core values.

B Lab is a nonprofit organization that supports a global movement of people using business as a force for good. Our vision is for companies to compete to not only be the best in the world, but to be best for the world. We certify high impact for-profit organizations as B Corporations, and then provide tools for other organizations to follow. These tools include a free impact assessment, a database that aggregates and analyzes the assessment data, and a legal framework that enables mission alignment for companies. We then inspire billions of consumers, workers, investors and others to support businesses acting as a force for good.

Over 6 years at B Lab I supported companies measuring impact, and then moved on to support B Lab’s global expansion. Then the opportunity to launch B Lab East Africa came my way.

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