The Donor Journeys Initiative

Stories brought to you by Michael Moody

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Why We Need to Know More about Donor Journeys

Michael Moody

Grand Rapids, MI

Donor journeys are not just tales of historical interest. Journeys matter. A donor’s journey deeply influences their giving, values, strategies, knowledge, skills, and ultimately, impact. This magazine will explore the journeys taken by diverse donors, raise questions about how donors learn and what they want and need to take their next steps, and present analysis of how we can improve donor journeys in ways that lead to more and better giving. The magazine is curated by the Frey Foundation Chair for Family Philanthropy at the Dorothy A. Johnson Center for Philanthropy, a leading university center on philanthropy with a distinctive focus on bridging the gap between the latest research and the everyday practice of philanthropy in communities across the country.

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The Donor Journeys Initiative

Stories brought to you by Michael Moody

Why We Need to Know More about Donor Journeys

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