Balancing Individual and Family Interests in Collective Giving: Atlanta Regional Convening

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Researchers from Lansberg Gersick Advisors hypothesized that families’ abilities to work together effectively in their philanthropy is dependent not only on the way they design their collective family foundation, but also in how they structure the philanthropic activities outside of it. They found that as families evolve, they face common dilemmas regarding their philanthropy—most critically, the choices they make about balancing the individual philanthropic priorities of their members with a collective family philanthropic endeavor. The results are shared in Philanthropy in Complex, Multi-Generational Families: Balancing Individual Preference with Collective Purpose.

Join the National Center for Family Philanthropy, Philanthropy Southeast, and Lansberg Gersick Advisors Partner Wendy Ulaszek to learn about the range of philanthropic vehicles, strategies, and practices that multi-generational families are using to meet both individual and collective aspirations of their expanding family and lessons learned on successful approaches for those with hopes of generational continuity.