Funding Communications and Journalism for Movement Building in Food Systems

About

The stories we tell—and who tells them—shape public perception, policy, and action in our food systems. While corporations spend billions to control narratives, progressive voices advocating for sustainability, equity, and health are often underfunded and overshadowed. The result: misinformation, polarization, and an urgent need for systemic narrative change.

This session, first presented at the 2025 SAFSF Forum, will explore the critical yet often overlooked role of communications and journalism play in food systems, including:

• How storytelling and independent journalism shape public opinion, policy, and movements.
• The impact of corporate influence, media consolidation, and public distrust in traditional media.
• Strategies for funders to support authentic, impactful storytelling that drives change.

Featuring insights from journalists, funders, and movement leaders, this discussion will examine challenges facing progressive communicators and explore funding strategies to strengthen independent journalism, amplify grassroots voices, and build coalitions for narrative change.

This webinar is open to all funders. Registrants will receive notes and key takeaways following the call.