Harnessing Pop Culture for Social Change

About

When topics like disabilities, sexual and mental health, incarceration, reproductive rights, and education appear in film or on television, viewers are exposed to the nuances and complexities tied up in them, and gain a better appreciation of their real-world implications.

You can be tapped into these mainstream conversations, and should be prepared to join them. There's no one-size-fits-all strategy, but learning from other organizations who excel at this work will help you contextualize your own comms efforts and elevate your organization's messaging using pop culture.

In this webinar, we will partner with AndACTION, Color of Change, and Asian Americans Advancing Justice to learn why stories in film and television are relevant to the social sector, and hear real examples of social justice organizations using pop culture in their work.