Understanding Affluent Donors: The 2021 Bank of America Study of Charitable Giving by Affluent Households

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Nearly 90 percent of affluent Americans gave to charities in 2020 and their average gifts increased by 48 percent, according to the 2021 Bank of America Study of Philanthropy: Charitable Giving by Affluent Households.

Just released in October, this nationwide study examines the giving patterns, priorities, and attitudes of America’s affluent households, providing valuable insights for nonprofits into the giving preferences and motivations for major gift prospects.

Join us as we examine the latest data on America’s wealthiest donors and explore how you can use this data to structure your major and planned gift programs and engage this important audience.

Presenters:

• Dr. Una Osili, Associate Dean for Research and International Programs with the Indiana University Lilly Family School of Philanthropy; Efroymson Chair in Philanthropy, Dean's Fellow, Mays Family Institute on Diverse Philanthropy
• William Jarvis, Managing Director, Market Strategy and Delivery with U.S. Trust, Bank of America Private Wealth Management
• Angela White, Senior Consultant and CEO, Johnson, Grossnickle and Associates