Guide your Clients to Good
The only AI-powered donor education platform that uses the newest technology to help guide people to give better. Giving Compass is your one-stop shop for philanthropic data and insights to guide your work. We offer a behavioral science approach to making the world a better place through impactful giving.
Guide & Inspire
Firms using digital tools, workflows, and segmentation strategies spend 20% less time on operations and 10% more on client service annually.
Access innovative technology and data you can use—and trust.
Giving Compass embeds directly in the vetted and compliant technology you are already using to meet you and your team where you are. From AI-powered interactive search to behavioral science and analytic insights, we help you deepen relationships with clients by giving you access to the guidance your clients and users want as they plan their giving.
Access & Inform
Nearly one-third of high-net-worth individuals indicate that they would be more likely to choose an advisor who is knowledgeable about charitable giving.
Access trusted information about causes
Provide curated content and expert guidance, positioning your firm as a trusted source of philanthropic expertise and knowledge. Access the latest topic guides, curated collections and research about important issues.
Discover & Trust
of financial advisors report a direct correlation between offering philanthropic advice and acquiring new business.
Find vetted nonprofits quickly. The due diligence is done for you
Simplify your due diligence process and seamlessly provide clients with personalized insights to direct their giving to NPOs that are aligned with their broad objectives. Our data informs an entire industry. Giving Compass experts find overlooked, underfunded organizations that other directories miss and we rigorously research the nonprofits and issue funds that we elevate.
Define & Achieve
Firms that offer charitable planning had 3x the median organic growth of those that do not offer charitable planning.
Demonstrate your commitment to Philanthropy
Giving Compass will help you guide your clients to meet their goals based on their financial assessment, values alignment, and family involvement. Offer your clients a comprehensive platform to map out their philanthropic journey, fostering deeper engagement and loyalty. Help your clients set clear giving goals and optimize their resources, demonstrating your firm's commitment to strategic philanthropy.
Track & Plan
of high-net-worth households giving an average of $35k to charity in 2022.
Retain your clients through measurable impact
Enable your clients to measure and track their philanthropic impact, showcasing the tangible outcomes of their generosity.
Our Products
Empower clients. Engage advisors. Elevate your own offerings. Giving Compass puts the latest tech, behavioral science, philanthropic insights, and trustworthy data into your team’s hands, making it easier for everyone to make a difference.
Starts at $50/month
Designed as a Guide To Good platform for Philanthropic or Wealth Advisors, providing a centralized tool to support their clients in finding their way to change the world. This version includes essential tools, research, and a vetted nonprofit database tailored to facilitate their Generosity Journey.
Starts at $10,000/year
Tailored for companies seeking a customizable donor education platform for their specific organizational requirements. This version provides extensive customization options and features to align with corporate giving strategies.
Designed for large fintech companies aiming to integrate Giving Compass data sets and content into their own products. This API offers access to comprehensive philanthropic data and content to enhance fintech services and offerings.
We use the funds generated through our products and services to enhance the user experience of our free Guide to Good tool, which educates over one million donors annually. These funds also support our donor education resources' continuous improvement and expansion, ensuring everyone can access the best tools and information to drive positive change. For more information about our impact, please review our latest annual report and financial statement.
Join Our Community

Giving Compass has given me so much information.
I feel so much more educated and well-informed about issues that are going on. Just not in my community but throughout the country. I think it’s time we step up and do something more and I want to be a part of that.
-CAROL GEORGE

The Giving Compass tech platform helps philanthropists learn about programs that they wouldn't otherwise learn about.
While there is a lot of talk about a need to diversify your network, there aren’t a lot of ways to do that. People want to do it but they don’t know how. Giving Compass gives us a way.
-MOLLY NORTON