How to Meet and Exceed Expectations on Corporate Partnerships [Webinar]

Host Organization: The Chronicle of Philanthropy


Companies gave $4.5 billion to nonprofits last year, much of it through corporate partnerships that pair a charity’s cause and a business brand. How do savvy nonprofits forge ties with companies and keep them alive over many years?

Join us to learn from the CEO of a nonprofit that raised $10 million in corporate support in just four years and get valuable insights from an executive at Georgetown University’s Global Social Enterprise Initiative who spent 30 years working at Target Corporation.

Together they’ll explain how to adapt your approach to different corporate decision makers, have a successful first meeting, create alliances that benefit both parties, and convey measurable results.

Whether a partnership includes cause-related marketing campaigns, sponsorships, employee-engagement activities, or more, to be successful the alliance must further a company’s business goals and a nonprofit’s mission. We’ll share tips for crafting partnerships that serve both organizations well.

Join us for a session that will offer strategies and tactics to help you deliver valuable results to businesses while bringing in revenue, ensuring work falls within your mission, and preserving limited resources.

What Will You Learn?

  • How to identify and appeal to a company’s business and social goals
  • Ways to collaborate and form a partnership that benefits both organizations
  • How to convey your impact to corporate donors in ways that will resonate

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