Every nonprofit needs a solid online communications foundation. This course will help you define your communications goals, practices, and strategies. We’ll help you refine your “SMART” communications goals, learn what kind of content engages your stakeholders, understand the purpose and best use of each online communications channel, develop an editorial calendar, track success against goals, and choose how to invest your time and money. By the end of this course you’ll have a firm understanding of how to create an online communications plan that meets your goals, connects with your audience, and drives engagement.
Throughout this course, you will:
This course is based on impartial research and expertise from nonprofit communications experts at Idealware and beyond. Join us to learn how to combine proven communications strategies with useful technology to reach a bigger audience and foster deeper relationships.
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