When it comes to raising funds for a nonprofit campaign, online tools that easily facilitate fundraising are essential for organizations today. Investing in these tools will allow a nonprofit to expand their current in-person fundraising efforts and attract a wider pool of potential donors.

Setting up a website is a great first step, but a website alone isn’t enough of a strategy to ensure successful online fundraising. Below, the members of Forbes Nonprofit Council discuss tactics nonprofits can adopt to effectively increase their ability to fundraise online.

1. Establish A Digital Presence

There was a time when the idea was to have a website. Today, we must have much more: a web presence. Having a web presence and an understanding of technology algorithms encourages us to have as many touch points and points of entry for philanthropic support as possible. Without an audience's "attention," we can't ask for their support. - Aaron Alejandro, Texas FFA Foundation

2. Know What Your Target Audience Wants

Know what the audience is looking for before you throw out a generic pitch. Use data to make the most of your opportunity with their valuable time and resist the urge to communicate the same way to everyone. You don't like it and neither do they! - Tony Siebers, Catholic Charities Community Services (AZ)

Read the full article about strategies for successful fundraising online at Forbes.