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Giving Compass Take:
• This Christensen Institute post discusses Curriculum Associates — a curriculum and assessment company focused on K-12 — and how it has found success through new technology: focus on the job to be done, don't expect perfection and be patient.
• What can other edtech programs learn from Curriculum Associates' example? One is that just because a business has a long history, doesn't mean it can't adjust to a changing environment.
• Read more about the rising demand for accessible edtech design.
Curriculum Associates [CA], a curriculum and assessment company founded in 1969 focused on K–12 schools, has seen its revenues grow nearly 1,000 percent in the last 10 years to nearly $260 million.
It is one of the most successful education technology stories, and yet it doesn’t receive nearly the attention other less successful education technology companies do.
A recent interview that its CEO, Rob Waldron, did with EdSurge, offers at least three lessons for its success.
- Legacy businesses can “disrupt” themselves by focusing on the Job to Be Done.
- When you launch a disruptive innovation, don’t worry about it being perfect at the outset.
- Be patient for growth.
Read the full article about how technology is improving the classroom by Michael B. Horn at Christensen Institute.