Giving Compass Take:

• This Christensen Institute post discusses Curriculum Associates — a curriculum and assessment company focused on K-12 — and how it has found success through new technology: focus on the job to be done, don't expect perfection and be patient.

• What can other edtech programs learn from Curriculum Associates' example? One is that just because a business has a long history, doesn't mean it can't adjust to a changing environment.

Read more about the rising demand for accessible edtech design.


Curriculum Associates [CA], a curriculum and assessment company founded in 1969 focused on K–12 schools, has seen its revenues grow nearly 1,000 percent in the last 10 years to nearly $260 million.

It is one of the most successful education technology stories, and yet it doesn’t receive nearly the attention other less successful education technology companies do.

A recent interview that its CEO, Rob Waldron, did with EdSurge, offers at least three lessons for its success.

  1. Legacy businesses can “disrupt” themselves by focusing on the Job to Be Done.
  2. When you launch a disruptive innovation, don’t worry about it being perfect at the outset.
  3. Be patient for growth.

Read the full article about how technology is improving the classroom by Michael B. Horn at Christensen Institute.