Giving Compass' Take:

• Tom Leydiker, writing for Medium, describes the community and company benefits that come with corporate philanthropy programs. 

• What are the challenges of implementing corporate philanthropy in some businesses? 

• Read more about the benefits of corporate philanthropy. 

Corporate philanthropy has become the norm in today’s businesses. There are several well-known companies who have made it their mission to give back to people whenever a customer buys from them. TOMS is an excellent example of a company that does this. There are significant benefits to why corporations should give back to their community.

  1. Public perspective: Besides the fact that giving back is morally right, the efforts put forth by a company to do so makes them look good to customers.
  2. Company morale: Companies who participate in corporate philanthropy typically see a boost in company morale. Employees who value philanthropy on the personal level will appreciate and respect you for giving back.
  3. Community benefits: The type of philanthropy you participate in matters. Whether its locally or globally, philanthropy helps people have access to things that they usually would not have the ability to have. Giving back to schools gives you a direct line into recruiting knowledgeable students from that university for your company.

Read the full article on corporate philanthropy by Tom Leydiker at Medium.