Why are funding organizations looking more and more toward media as a valuable method to affect social change?

Because it has been shown to work.

There are four key stages in the use of media. These stages include design, development, distribution, and reflection. In this piece, we discuss the importance of design and the impact evaluation can have in this stage in creating a successful campaign, and subsequently detail the process.

There are four critical steps in the design stage for media production:

  • Identify the goals/purpose of the media campaign
  • Conduct audience research
  • Identify the goals/purpose of individual content pieces
  • Develop a preliminary content plan and timeline

Read the full article at TCC Group