More and more people are adopting social media messaging, including Facebook Messenger, to contact nonprofits with questions, comments, or requests. While anyone can message your nonprofit’s brand page 24/7, nonprofit staff don’t always work around the clock to respond.
Facebook Messenger chat bots will let your nonprofit immediately interact with supporters. Bots can answer basic questions like “How can I learn more,” and offer a link to sign up for your nonprofit’s email newsletters or action alerts. More sophisticated bots can help educate and engage your supporters about your nonprofit’s issues, programs or services.
If you are thinking about adding a Facebook Messenger bot to your organization’s digital strategy, spend some time interacting with other nonprofit bots.
Beth Kanter is a well-established international nonprofit thought leader.
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