The case for corporate philanthropy is clear. Studies show corporate philanthropy attracts and retains top talent, recruits and reinforces brand loyalists, and enhances a company’s reputation. The question is no longer “should a company engage in philanthropy,” but “how?”

Here are five creative ways your company can intwine corporate philanthropy into its everyday:

  1. Empower employees to be decision-makers.
  2. Make volunteer activities part of new hire onboarding.
  3. Celebrate employee milestones.
  4. Encourage mentorship.
  5. Step up in times of crisis and disaster

It matters because employees are the most trusted company ambassadors. Keeping this stakeholder group happy and engaged has the salutary effect of also increasing consumer brand loyalty. Consumers care about whether or not a company is a good employer even if they aren’t the employee.

Read the full article by Sarah Groninger about corporate philanthropy GlobalGiving