Giving Compass' Take:

• Chris Stegall, writing for Medium, discusses eight significant points of why Salesforce is the most sufficient at CRM for nonprofit organizations. 

• Why is it important for nonprofits to have this type of technology, accompanied by helpful staff?  What do nonprofits receive from Salesforce that corporations or other for-profit businesses might not?

• Read about a newer Salesforce app that will change the face of corporate giving. 

Fears about cost, complexity, adoption, and justification can make a CRM (customer relationship manager) seem like an impossible dream. Luckily, you’re not alone. In today’s post we’ll take a look at Salesforce, the reasons it’s the number 1 choice for nonprofits all over the world, and the best ways to leverage its functionality to super-power your org.

  • Cost:  Salesforce donates 10 licenses to nonprofits! In non-software-speak, that means nonprofit organizations get the system and 10 users free. And not a bare-bones system either, but Salesforce Enterprise. The same solution that usually costs $125 per user per month — so it’s a value (savings!) of $15,000 every year!
  • Visibility, Metrics, and Tracking — All Your Info in One Place: With Salesforce, you have the ability to track, record, and dive into any of your data, empowering you and your organization to make more informed decisions.
  • The Salesforce Community — An Ohana of Helpers: With sub-communities specializing in everything from 501Cs to 401Ks, you can ask for help from the users and admins who have experience sitting right where you are, at any stage of your deployment.
  • Automation and Effort Multiplication: Salesforce can keep everyone in the loop on campaigns and pledge drive progress by distributing automated reports and dashboards.
  • Build Your Own Community: With Salesforce Community Cloud, rolling out online communities is easier than ever.
  • Nonprofit Success Pack: The NPSP is an open-source addition to Salesforce that comes “pre-baked” with industry-standard architecture, constituent and donor management components, and was designed and built by nonprofits to help others get up and running quickly.
  • Salesforce Cares and Creates a Culture of Caring: Salesforce prides itself on the charitable culture they produce in the workplace, the good work they do in their own communities, and the help they provide nonprofits everywhere to maximize their effectiveness.

Read the full article about Salesforce by Chris Stegall at Medium