Oliver Russell, an agency that builds brands for purpose-driven companies, has launched a campaign to advance paid parental leave policies.  The campaign, called “Unhinged: Parental Leave is Good Business,” will offer digital resources to advocate for parental leave polices at work, regardless of employer size.

Agency founder and president Russ Stoddard said its clear that parental leave is good for business, and that the new website, LetsGetUnhinged.com, features a toolkit for how to develop similar policies.

A 2016 study by the Center for American Progress shows that paid leave benefits even small businesses by boosting recruitment, retention, productivity, and overall performance and productivity.

Read the full article about the Unhinged campaign by Oliver Russel at CSR Wire.