Giving Compass' Take:

• Deccan Chronicle reports on the efforts of tech giant Alibaba Group to focus on philanthropic projects in India, including a mission to donate 1 million books to underprivileged school children across the country.

• What can companies in the U.S. learn from this effort? How will these donations impact education In India?

• Learn more about the new frontiers in Indian Corporate Social Responsibility.

With its user influence and brand reputation in the Indian market, UC [a tech company owned by China-based Alibaba Group] launched a series of philanthropic projects on three main perspectives: Children Protection, Education, and Women Empowerment. UC joined hands with Indian Charity group Kailash Satyarthi Children's Foundation and initiated the #SafeChildhoodSafeIndia campaign on June 12th, the International Anti-Child Labor Day. The UC Anti-Child Labor Initiative has gained supports from 60,000 users within one day only.

Education-wise, in line with India government policy, Alibaba Group launched the “Mission Million Book." Initiated in 2016, the project aims to donate 1 million books to underprivileged schools and colleges across India to help educate and empower the country’s children and youth. Books collected via various donation routes are distributed to these educational institutions at no cost. In a short span, over 800,000 books have already been collected and close to 700,000 donated impacting close to 2.5 million students across more than 2000 institutes in India. Another effort to improve children education is UC Shiksha campaign. UC Shiksha is a user-powered online-to-offline book donation program, attracted a participation of 1.5 million users within two months and benefited 50,000 students. UC is planning to expand the reach and depth of the project to help more children in need in a more comprehensive way.

Read the full article about UC's "Mission Million Book" project by NewsVoir at Deccan Chronicle.