Business culture as we know it is fundamentally shifting. Numbered are the days for businesses who seek to maximize bottom line profits exclusively and at the expense of all else. Not only are customers more aware of their purchasing decisions, but employees are becoming increasingly vocal about desiring purpose and goodwill in their chosen vocations. As Bob Dylan famously sang, “Times they are a-changin'.”

A new breed of an organization has burst onto the scene to act as the counterbalance. The new kid on the block is waving the “social good” flag and finding ways to leverage everything from supply chain to earnings to create all types of positive impact in the world. And some of these businesses are earnestly doing a good job at striking the balance of profit and purpose.

Truly, if we are honest with ourselves, isn’t the point of leveraging business principles to generate goodwill for people and the planet something we all should be doing? Don’t we all win if more businesses are weaving positive values into their business operations? Then why do we insist on setting ourselves apart to tout our brand as THE social good solution?

Read the full article about social impact from Causeartist