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• How do we ensure celebrity-backed philanthropic efforts are making an impact, and are not just efforts to garner better publicity? One way is to track measurable progress for each of their endeavors and put seasoned philanthropic professionals — with a good track record of impact — at their sides.
Beyoncé fans flooded Twitter last month with pledges to be a positive force for change to earn tickets to see the singer perform at the Global Citizen Festival Mandela 100, in proud partnership with the Motsepe Foundation.
Tens of thousands of South Africans have already taken more than 1 million actions, supporting everything from the empowerment of women and girls to access to education — causes that Queen Bey herself has championed. But those aren’t the only issues Beyoncé Knowles-Carter has put her star power behind.
The Grammy winner has a long history of giving back and empowering others.
During her Mrs. Carter World Tour in 2013, Beyoncé launched her BeyGOOD initiative, through which she has done much of her philanthropic giving in recent years. Since then, she has helped sick children, homeless people, and those affected by extreme weather events in Haiti and her native Houston, Texas.
That same year, Beyoncé also co-founded CHIME FOR CHANGE, a global campaign supported by Gucci, with actress Salma Hayek Pinault. Through CHIME FOR CHANGE, a Global Citizen partner, the singer has worked to promote global gender equality, a theme that also features prominently in her music and on-stage performances.
Read the full article about celebrities using their star power as a force for change by Daniele Selby at Global Citizen.