Effective Altruism has been a controversial approach because its prescriptive nature does not often mesh well with those who prefer to give to specific organizations that are near and dear to their hearts.

We took a quick look at a couple of ways to think about this model and how to apply it:

The balance of rational vs. emotional giving: The key is striking the right mix of data science and emotion when making giving decisions.

Being pragmatic can unlock emotional connection: Getting a better understanding of how to maximize a giving budget will shed light on a more quantifiable impact.

All of this is to say that we recognize there is no ‘one-size-fits all’ approach to giving.

Read the source article at Bright Funds Blog