Right now, tomorrow’s workforce is on TikTok and Instagram, looking at “influencer” or “crypto genius” as an exciting career option — not so different, really, from a previous generation wanting to be a pop star or win Shark Tank. But how are building sustainable careers actually built?

Like those old-school dream gigs, today’s hot online careers are mostly unattainable and unstable. For some young people, they’re also a capitulation: “My job feels like a dead end and business school isn’t in my future. Maybe people will watch me unbox purchases.”

The next generation, a huge reservoir of talent, is rarely challenged to set a higher bar — and they get a lot more advice about building a personal brand than about building a career. Those of us leading organizations owe it to them to demystify professions and create new pathways.

Here are three promising practices for the new workforce, especially for young people without traditional access: intensive mentoring, cross-organizational cohorts, and early experiences with professional environments.

Strategies for Supporting Young People in Building Sustainable Careers: Mentoring

The traditional approach to mentoring is the “old boy network.” Since the 1990s, more workers have also benefited from informal networks such as alumni associations or sometimes nonprofits that serve this purpose. However, young people may need more formal mentoring within the workplace to thrive and persist.

Many companies assign mentors to brand new employees, but not generally for the long term. The next generation needs ongoing mentoring. First-gen professionals, especially, can find it difficult to seek guidance. They may not want to appear vulnerable; they may not know what they don’t know. Online courses — valuable for a population that has grown up watching videos — can help. But there are a million; which ones are useful? And perhaps the new employee fears being caught trying to learn their job. To address such needs, they need more than a mentor. They need a navigator.

Beyond knowledge gaps, some young employees also need help with organizational culture. I know a recent college graduate in a start-up job where colleagues regularly drink at work. She felt she had to participate to be taken seriously. Some other, more senior colleagues who had opted out could have helped her find another way to engage. It’s on us to assist young coworkers struggling with fit.

Read the full article about building sustainable careers for the next generation by Stephanie J. Hull at The 74.