Giving Compass' Take:
- Nishant Bagadia shows that large businesses can improve societies and the environment without neglecting their bottom line.
- What are some other approaches corporations can take to make their business models more sustainable? How can philanthropy encourage and support CSR efforts?
- Here's an article showing a new framework for sustainability in business.
What is Giving Compass?
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Corporate giants Amazon, Berkshire Hathaway, and J.P. Morgan announced a new, independent healthcare company in late January that will remain “free from profit-making incentives and constraints”—a move that leverages their corporate reach to ensure long-term economic and social equality by offering low-cost medical care for millions of people.
But becoming a B Corp on paper is not enough. Companies must craft a socially impactful culture to shape the everyday practices of the employees, managers, and consumers involved in fulfilling an organization’s purpose. The following business strategies can help:
- Develop a business model that binds revenue to social or environmental benefits.-
- Inspire socially good consciousness.
Amazon and Blackrock are planting a seed. But correcting capitalism requires that companies go beyond shareholder return, beyond multi-stakeholder engagement, and beyond changing legal structure. It requires that companies create a business model and culture that drives our conscious desire to do good.
Read more about if corporations can inspire social good by Nishant Bagadia at Stanford Social Innovation Review.