More companies are launching zero-waste, closed-loop or circular economy waste diversion programs, but communicating the importance of this effort to consumers is not always easy. After all, with the exception of professionals deeply vested in the sustainable business space, those aforementioned terms really do not mean anything.

But what about simplifying the terminology so that consumers not only grasp these waste reduction and elimination programs, but to actually become inspired and participate as well?

Coca-Cola is attempting to harness such enthusiasm by announcing a one-for-one recycling plan.

According to the company, Coca-Cola aims to recycle one bottle or can for every single one that it sells by 2030.

Coca-Cola is calling this campaign “World Without Waste,” based on the premise that consumers are used to having convenient and lightweight food and beverage containers readily available. The problem, however, is that too much waste is being generated worldwide. Now Coca-Cola says it wants to be part of the solution.

Read the full article about Coca-Cola's "World Without Waste" campaign by Leon Kaye at TriplePundit.