Giving Compass' Take:

• This Fortune article examines the newly released 2018 company rankings from JUST Capital, and what matters to Americans when it comes to Corporate Social Responsibility (CSR).

• Now that issues such as environmental sustainability and gender equity are part of the daily discussion, it's useful to look at what comes next, especially in several issues detailed here, such as privacy and community engagement.

• Here's more on making CSR an empowering part of any company.

Doing the right thing in business is no longer synonymous with philanthropy. It now means investing in your people, future talent, environmental impact, and long term business priorities. In fact, in its newly released 2018 company rankings, JUST Capital emphasized how “just” companies are also very business-minded. Over the course of the year, companies ranked by JUST Capital consistently outperformed those not ranked.

The JUST Capital ranking looks at what matters to Americans when it comes to corporate responsibility. While it was no surprise many of the attributes found in JUST 100 companies were also consistently talked about in 2018 — equal pay, flexible work hours, a focus on diversity, a good showing of female leadership — what I found most interesting is what isn’t necessarily considered of top concern now.

Those issues, however, will be increasingly more important as companies strive to become more socially minded in the future. These include:

  • Job training
  • Transparency
  • Privacy
  • Community engagement

Read the full article about how Corporate Social Responsibility is taking on new meaning by Kathy Bloomgarden at fortune.com.