Giving Compass' Take:

• Skyword's Content Standard discusses how Corporate Social Responsibility presents an opportunity to do good and build their brand at the same time.

• Giving cannot be an afterthought for companies, but must be front and center. The days of sitting on the sidelines are over — now it's time for executives across the private sector to step up.

• Read this piece from Jeff Raikes on why we need Corporate America in the fight for justice.

Injustice is everywhere. Sometimes it occurs arbitrarily, sometimes it is systemic. Often, the problems and causes are so complex that it’s difficult to know what needs fixing. Luckily, we live in a time when more and more corporate foundations and philanthropic entrepreneurs are taking action to set things right and make lasting changes via corporate social responsibility efforts that are aligned throughout the entire organization.

Our recent coverage in the Content Standard on the importance of brand purpose has focused a lot on incorporating brand purpose into content strategy. However, in this story we’ll take a look at the people spurring change within the corporate social responsibility landscape.

Corporate foundations, a subset of nonprofits, apply a good amount of financial leverage. In 2015, it was reported that the top 50 donated 5.5 billion dollars to charitable enterprises. The latest annual account available from foundationcenter.org found that just five corporate foundations (Novatis, Wells Fargo, Wal-Mart, JP Morgan, and Bank of America) were responsible for 22% of giving that year — that’s more than 1.2 billion dollars in cash for those brands alone.

In order to move society forward, these organizations define their most important social values, select philanthropic activities that align with those values, and measure the social outcomes created. But who is responsible for setting these values?

Read the full article about Corporate Social Responsibility and marketing by Ruben Sanchez at Content Standard.