Giving Compass' Take:

• Deeply Connected: Integrity, Ambition, and The Power of Commerce to Drive Ethical Progress is written by two serial entrepreneurs who believe that business leaders of the future need to adopt an 'and/both' mindset in which they achieve social good through driving profit.

• Will the model of social entrepreneurship and corporate social responsibility start to be more common in for-profit companies?

• Read about the professors in social enterprise who want business management classes to start teaching the 'and/both' mindset to college students.

A false dichotomy has held sway in business leadership for many generations. It basically goes as follows:

Maniacally pursue wealth and influence, do whatever it takes to get there, hook or crook. Once you arrive at “the number,” that magical status where you think you’ve got enough security, or you feel the societal pressure to think of others, you can turn your attention to philanthropy.

We want to be compassion-driven business leaders and we think there are a lot of you out there who feel the same. But how?

To paraphrase Jim Collins, there is an “and/both” solution, a bursting of this false dichotomy that casts a smothering shadow on our society. We can come from both strength and kindness, doing good at every turn while we erect engines of change that scale through the power of profits.

Deeply Connected is a revolutionary book by serial entrepreneurs Arjun Dev Arora and Raman Frey, two guys who have served on non-profit boards and built businesses with friends in the innovation hothouse of Silicon Valley, Deeply Connected seeks to light the way.

This book shows the path to being “deeply connected,” to yourself and your own mind and emotions, to those of your team, asking that others hold you accountable to make decisions rooted in those values and course correcting back to those values gently when you drift astray.

Ultimately, Deeply Connected is about empowering a nascent generation of business leaders to marry the idealistic and the practical, to align their “intrinsic motives” with profit motive, to feel good about how we all treat others and are treated and to reveal all the strategic advantages that come from this new and/both hybrid of values driven commerce.

Read the full article about deeply connected by Raman Frey at Medium.