In an era when charitable giving is as easy as a few clicks and a submit button, it’s hardly a surprise that nonprofits see their online donations grow year after year. Recurring donations are often automated, which makes it even easier for citizens to continually donate to their favorite causes. Interestingly, however, it seems that a growing percentage of these are donations are motivated by anger rather than generosity.

Can your organization harness this discontent to benefit social good?

Nonprofits, charities, and foundations are acquiring new donors through episodic giving. Episodic donors are people who give to organizations in response to specific events, such as disasters, headline news, and political actions. “Rage donations” are a type of episodic giving in which people express their emotions through donations to causes that they feel are threatened, or are poised to make a political impact.

For example, rage donations to progressive causes skyrocketed after the 2016 election. Planned Parenthood received donations at 40 times its typical rate, with 70% of those being first-time donors. The New York Times also reported that other progressive nonprofits, including the ACLU, ProPublica, the Sierra Club, and the International Refugee Assistance project, experienced similar surges in donations.

Read the source article at medium.com