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Giving Compass' Take:
• Here, global leaders in corporate social responsibility (CSR) share their expertise on major CSR trends coming in 2020, and how the role of purpose will play into corporations.
• How can funders work to improve and expand CSR?
• Learn the five elements for a model of corporate social responsibility.
The belief that businesses do well by doing good has been around for decades. At the U.S. Chamber of Commerce Foundation’s Corporate Citizenship Center, we have the honor of recognizing the private sector’s significant contributions to society through our annual Citizens Awards and additional programming year-round. From Fortune 100 companies to family-run businesses, the private sector is actively working to improve communities and the lives of individuals around the world. Yet there is a growing demand for businesses to not only play a larger role in creating positive social impact, but also be more strategic in the way they approach their corporate social responsibility (CSR) efforts.
As we close out one decade and begin another, we asked top global CSR leaders to share their perspective on the major trends to look out for in 2020. Here’s what they had to say:
2020 will see an acceleration in the evolution of the role of CSR from a compliance or public relations function to one clearly aligned with the organization’s strategy. -Hugh Welsh, President and General Counsel, DSM North America
Having a CSR strategy in place with definable measurable outcomes is becoming a must-have for corporations. -Sylvia Bartley, Senior Global Director, Medtronic Foundation
Companies will reimagine employee volunteer programs to be strategic, curated, personalized, and purpose-aligned: employees expecting—if not demanding—that their employers help fulfill their broader purpose. -Balaji Ganapathy, Global Head, CSR and Chief Social Responsibility Officer for Tata Consultancy Services
Read the full article about CSR trends for 2020 by Marc DeCourcey at the U.S. Chamber of Commerce Foundation.