Success for any business or organization is measured in many ways apart from sales. One critical factor that determines the success of an organization is how solid its connections are with its target audience. Solid connections are what sustain an organization.

It can be a bit more challenging for nonprofit organizations to form connections with their target audiences since their customers mainly consist of volunteers or staff members, donors, and clients. Below, 15 Forbes Nonprofit Council members share their advice on how nonprofit leaders can get to know their target audiences better.

  1. Give Your Target Audience Opportunities To Share
  2. Use Data To Reinvent Your Communications
  3. Develop Deep Understanding And Empathy
  4. Meet Your Target Audience Where They Are 
  5. Conduct Targeted Research To Identify Priorities
  6. Practice Effective Listening
  7. Hire A Professional To Help Build Connections 
  8. Encourage Stakeholders To Help Co-Create
  9. Create Pathways To Hear From Your Community
  10. Segment Your Audiences
  11. Interact With Members On Social Media
  12. Walk In Your Audience's Shoes
  13. Seek Input, Feedback And Engagement
  14. Host Events And Forums
  15. Establish And Engage With Advisory Boards

Read the full article about nonprofit audiences at Forbes.