After acquiring CrowdRise over a year ago to double down on fundraising for non-profits, GoFundMe is today taking the wraps off a new product that will supercharge the service.
CrowdRise by GoFundMe is a new version of the site that signifies the next step of development for GoFundMe, as it starts to work with larger organizations (and by association, larger campaigns and funding totals). It will let non-profits create campaigns more quickly, and follow them with better analytics, social media management, and event planning tools.
Non-profit organizations are a very lucrative part of that graph: according to the Chronicle of Philanthropy in November 2017 (via Forbes), the largest non-profits generated $108 billion from private sources in the previous year, and digital platforms have become a major component of how that money is collected.
To date, GoFundMe has been one of the very big winners in the surge of fundraising services that have emerged online, leveraging the power of social media and the phenomenon of campaigns raising outsized money when they go viral. With a focus specifically on helping individuals collect money for good causes, GoFundMe has raised over $5 billion in donations for those using its platform.
GoFundMe has recast CrowdRise as a more nimble version of what it already was, but also a more professional version. Nonprofits can now set up campaigns on their own and run them with a full suite of services. These include analytics to measure how the campaign performs; social media tools to help amplify the campaign; and event management tools to let nonprofits set up registration, ticketing and other aspects of a live event.
Read the full article about CrowdRise by Ingrid Lunden at TechCrunch.
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