As a private and corporate philanthropist, I am saddened by the lack of smart corporate giving by the number of companies who embark on charity as a mitigating, guilt trip activity rather than one that infuses the corporate DNA. So many are still failing to employ the same levels of due diligence and strategic thinking they apply to earning money, to giving.
There is no shortage of self-serving corporate philanthropic initiatives or gifts that lead to photo opportunities for CEOs or board members but which are neither effective nor aimed at long term solutions. Rather than giving to just emotive causes I believe, as business leaders and successful businesses, we should also be leading on social problem solving and funding social innovative, long-term solution driven projects and charities.
As a business when we seek to employ, partner or engage with a partner or supplier there are processes, due diligence and governance that we undertake. We use these same processes and resources for our social giving. I meet incredibly bright successful people and companies who think they can’t make a giving decision–what they need, in my view, is to apply their heads as well as their hearts.
Read the full article by Gina Miller on Camden FB
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