Giving Compass' Take:

• The collaboration of for-profit and non-profit interests can take various forms: social enterprise, corporate social responsibility, social investing, and strategic philanthropy, all called "blended value." 

• Which blended value practice is the best vehicle for your charitable giving?

• Read about the competitive advantages of social enterprises. 


According to SOS Children's Villages, 690,000 children have been orphaned in Argentina, which could diminish their prospects for career placement. One woman and her team are out to change that. Mariagrazia Lauricella is the founder of both Humanity Del Sol, a non-profit dedicated to empowering youth through career skills and trauma therapy, and its sister organization Humanity Wine Co., a social enterprise. (Dr. Hicks serves as a volunteer academic curriculum coordinator for HDS.) Humanity Wine Co. donates 50% of its profits back to Humanity Del Sol, which increases its capacity to do good while offering customers a purchase with a purpose.

Founded by the Argentine working class and based in African tribal traditions, the Tango is a dance composed of the intertwining of two partners in a carefully choreographed dance. It's not dissimilar to our budding love affair with blended value, the intertwining of profit and social good.

Known by many names, the idea of comingling for-profit and non-profit interests takes many forms, including the social enterprise, corporate social responsibility, social investing and strategic philanthropy. Collectively, these terms have been coined "blended value."

These trends are echoed and potentially more pronounced in Gen Z behaviors. As a generation, Pew found they are on track to be the most racially and ethnically diverse and best-educated generation in history; additionally, a large portion of Gen Zers is progressive on a number of issues. As their buying power continues to increase, sales will have to adapt to meet their needs in order to succeed.

So, what exactly constitutes a blended value offering?

Read the full article about blended social good by Melanie Hicks at Forbes.