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Silicon Valley has very few executives that have a LatinX background, and today’s Breaking Into Startups Episode features a young Dominican from the Bronx named Ysiad Ferreiras that survived gang violence, became an engineer, and is now the VP of Sales for a company called Hustle.
Hustle is a venture-backed, peer-to-peer text messaging platform.
Hustle is also a word that people use to describe selling or promoting energetically and Ysiad’s strategies and tactics took the company from $0 to $5 million in booked revenue in eighteen months.